Why tell stories?
People love stories. It connects with them emotionally. It can leave an impression. Lots of times we want to market our businesses based on our exceptional services and incredible value. And while these things are important to a customer, if you can tell a story, give an example of a problem you solved for someone, and that potential customer can picture themselves as the person in that story, they're much more likely to remember you when they need a service you provide.
I could for instance, tell you:
Mikey has been passionate about making videos since he was in middle school (a while ago) and after creating videos and media for a church for 13 years, he decided in 2020 (in the middle of a pandemic) to branch out on his own and do his business full-time.