Why tell stories?

People love stories. It connects with them emotionally. It can leave an impression. Lots of times we want to market our businesses based on our exceptional services and incredible value. And while these things are important to a customer, if you can tell a story, give an example of a problem you solved for someone, and that potential customer can picture themselves as the person in that story, they're much more likely to remember you when they need a service you provide.

I could for instance, tell you:

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