After our initial conversation about the project, OrangeWave will begin developing how the ideas will play out in a video. This includes creating a script and a shotlist. We will also create a storyboard or in some cases a videoboard utilizing some stock video and graphics to help visualize the tone and pace of the video. You can see some examples of before & after videoboards below.
Client: Marves Industries
Before: Marves didn't want a voiceover in their overview video, so we started by coming up with a general idea of how we wanted to tell the story here. This is all stock video clips we used to get a feel for styles and animations of text since they didn't want a voiceover. We also figured out some of the pacing for the video with this videoboard.
This is the final overview video for Marves Industries.
Client: The Jar Community Church
Before: We started with the voiceover script, I recorded that and found some music that I felt fit the tone of the message. We knew we wanted the story to center around everyday people doing everyday things so I found stock videos showing that. This videoboard inspired the pacing, tone, the slow motion feel and even some of the ideas for framing the shots.
This is the final campaign video for The Jar Community Church.
Once we get a solid script and shotlist done we will schedule a time to film the scenes we need, bringing the necessary equipment to capture the ideas set forth in the pre-production process. Some people like to know what equipment is being used to capture the videos and while these days that is getting less important because of technological advances in cameras, here is some of our favorite equipment to use.
Panasonic Lumix G85
Blackmagic Pocket Cinema Camera 4K
Rokinon 35mm Cinema Lens
Rokinon 85mm Cinema Lens
Lumix 25mm f 1.7 lens
Lumix 14-60mm f 2.8 lens
Aputure mini 20d LED kit
Godox SL Series LED light
2x Luxli Cello RGB LED lights
3x Viltrox LED panels
2x RodeLink Wireless Lavs
Rode NTG4 Shotgun Mic
Zoom H4n Audio Recorder
Moza Air 3 Axis Gimbal
ROV Pro Camera Slider
Syrp Genie Mini
Yuneec Q500+ 4K
Yuneec Typhoon H Pro
After all media assets have been obtained we will work on piecing the media together to create the finished vision for the video. We work closely with our clients to get what they want. We have over 10 years of experience using Adobe's Creative Cloud suite of applications such as Adobe Premiere, After Effects, Photoshop and Illustrator. This means we accept basically any format for graphics or logos and we can create motion graphics, a wide range of visual effects needed for the project as well as export in essentially any format needed for the final video.